Nate Grubbs
UX & Product Design Lead
Fusing creativity, empathy, and practical insight, I design compelling experiences for global brands and mission-critical environments.
My skills include:
UX/UI, visual and motion design, writing, creative direction and narrative strategy
Commercial
Space Station
Designing mission-critical software for astronauts and Mission Control, and setting the foundation for a future digital ecosystem.
Starbucks Pro
Design System
Creating a cohesive interaction and visual system for in-store equipment.
Overland AI
Designing human control and oversight for autonomous off-road systems.
IFEC Handset
Using rapid prototyping to shape next-generation in-flight hardware interactions.
Managing IoT at Starbucks
Providing operational visibility into in-store connected devices at a national scale.
X-37B Innovation Video
Translating a highly classified aerospace program into a public-facing narrative.
Philips Television
Defining a motion system that reinforces clarity and ease of use for consumer televisions.
Self-Checkout for Albert Heijn
Holland’s largest supermarket, Albert Heijn needed an update to their self-checkout.
Design Reel
Products and services sometimes need a little explaining — to which I apply my skills in writing, storyboarding, and animation.