Nate Grubbs
UX & Product
Design Lead
I help teams make sense of hard problems and turn them into products worth shipping.
From designing interfaces for astronauts to tools that help Starbucks baristas serve millions of customers a day, my work shows up where the stakes are real and the problems are messy. I help teams close the gap between what gets decided in a room and what actually ends up in people’s hands.
Nate Grubbs Design Reel
A curated snapshot of motion, narrative, and interaction to show how I think, polish, and communicate through design.
Animation and edit by me
Music by Janko Nilovic
Trusted by Global Teams
Partnered with product, design, and strategy groups from startups to the world’s biggest brands to bring clarity to complexity across industries.
Case Studies
Space Station
Mission-Critical Systems for Spaceflight
Starbucks Pro
Unified Systems for Real-World Baristas
Overland AI
Designing Trust in Autonomous Control
Insights & Perspectives
Thoughts on design, systems, and strategy.
Mission Critical Design Systems
A design system can mean the difference between failure and success, as they support products that must perform perfectly to keep interconnected systems from cascading into catastrophe.
VanMoof and Bicycle Innovation
In light of the recent VanMoof bankruptcy, I weigh in on bike innovation from a design perspective.
Untangling Cognitive Bias
Great tools cultivate meaningful experiences. But in order to do our very best work, we have to understand cognitive bias and how it affects design.
