Twenty years designing products people genuinely have to rely on.

The contexts have ranged — interfaces for astronauts in orbit, workflows for 18,000 Starbucks baristas, platforms connecting devices to a satellite via Bluetooth. The work is always the same: find the clarity that competing technical, human, and organisational demands are obscuring. Hold onto that clarity long enough to ship something worth making, and tell the story that gets everyone building toward the same thing.

I’ve come to believe that the most honest design gets out of the way. Not by removing friction, but by making the friction intentional — the kind that makes you stop, engage, and actually be somewhere. The purest designs feel completely present and completely invisible at once. That’s a hard thing to achieve and an easy thing to compromise on. I try not to.